Monday, August 20, 2007

How We Choose Our Sustainability News Headlines

The articles we choose reflect a key component of the mission of Conservation Value Institute: Educating the public in connections between a healthier environment and a healthier economy, healthier people, and a better quality of life.

They are stories of green products, practices, policies, and the like that:
1. Benefit both people and planet directly -- for example, a story about a green product or practice saving people and companies money, reducing cancer risk, or otherwise directly improving quality of life; or

2. Benefit both people and planet indirectly -- for example, an article about a green product or practice, such as a new advance in solar technology, people eating organic and local, a new type of clean vehicle being released or used. The story doesn't directly mention that the product or practice saves money, protects our health and safety, or improves our quality of life. But that value is there. For example, a company converting its fleet of cars to plug in hybrids is going to save it lots of money on gas costs, even if the story doesn't mention it.

Also, the bottom story is always an "Impacts of Unsustainability" story -- a story about how some type of pollution, habitat destruction, or unsustainable waste management practice, for example, is having a negative impact on people and planet alike. The point of these stories is to demonstrate another wonderful benefit of sustainability: all the horrible things that making greener choices helps us to avoid!

Miss a Day? Visit Our Categorized Archives (articles date back to 2005!)...

You can also find these stories, as well as categorized archives of all the articles we've ever posted, over at the main Conservation Value Institute news page. Stories are categorized into:

When we complete our web site revision (please contact us if you are are a graphic designer and/or programmer interested in helping), we'll add a category for Global Warming, and will probably add one for motivating change - communication and education. Anything else you'd like to see?

Enjoy, and please do drop us a line if you have found any good stories that we should check out. We love suggestions from our readers!

--The Conservation Value Institute Team

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