Thursday, July 29, 2010

Fall Course: The Ecology and Credibility of Green Products (aka: What's really 'Green'?!)

What's really 'Green'?

What does the latest science say about the real benefits -- to our environment, economy, health and quality of life -- of green products and services?

How are people and businesses improving their personal and financial health by using green products?

How can you know which 'green' products you can trust to provide such claimed benefits as:
  • reduces emissions of the heat-trapping carbon pollution that causes climate change
  • protects our natural heritage and its wondrous biological diversity
  • reduces toxic pollution and waste
  • protects our health and the safety of our children
  • supports green jobs and our transition to a more secure clean energy economy
  • reduces our dependence on oil and other dirty energy sources
  • improves our national security
Find out the answers to these questions and more this fall at UC Berkeley Extension, where I'll be teaching a weekly evening course titled 'Green Purchasing for Sustainable Business Management".  It runs from September 13 - November 15.

Spanning multiple product categories, this course pulls together years of my research -- as both a conservation scientist and sustainability expert -- to help you and your company gain a foundational understanding in green purchasing.  The course description reads as follows:
A good understanding of the principles of green purchasing is important to limit the impact that businesses, governments and corporations have on natural resources,  ecosystems and human well-being. This course is intended to provide sustainable business enthusiasts with an important foundational overview of the environmental information underlying sustainable purchasing. You will learn how to access, understand and evaluate the information that you need for green procurement.   Evaluate business cases that illustrate how companies can boost profits and productivity by using and selling sustainable products.
Many problems with sustainable business reflect a need for managers to become better versed in the technical environmental information underlying sustainability.  Each week, you will explore a new aspect of green procurement and learn how to distinguish those products that credibly limit impacts on the environment – and people too.  You will become well versed in the environmental information underlying sustainable business, and learn how to distinguish between different green certifications and identify those that are credible.
Click here to sign up now.  Tell your friends and peers about this class (use the 'share' button below).  Thank you so much -- you're the best!

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