Thursday, February 04, 2010

Green Practices Helping Businesses Survive Lean Times

This year's State of Green Business report is out, and it bears some good news:

The report, launched today as a precursor to two State of Green Business Forums -- one happening in San Francisco on Thursday, Feb. 4, and one happening in Chicago on Tuesday, Feb. 9 -- shows that environmental improvements and innovations became a means of surviving lean times, and being more competitive once things rebound.

"The green economy is alive and well, even during tough times," said (report lead author and GreenBiz founder, Joel) Makower, who has been covering green business since the 1980s. "There are encouraging signs that innovation and clean technologies, as well as more efficient business operations, can help the U.S. emerge more competitive as the economy recovers."

I'm looking forward to digging into the report -- not only from a people perspective, but from an ecological perspective: what its findings mean for emissions, climate change and the health of ecosystem services and biodiversity. 

It's great to see efficiencies increasing across the board -- the more we can get out of the resources we've already extracted, the less pollution, habitat destruction and other ills humanity will cause.

Obviously, we still have a long way to go.  But just to have a report like this coming out to huge fanfare every year is leaps and bounds ahead of where we were a decade ago.

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