Proponents of climate change and clean energy legislation are turning away from environmental appeals, and focusing on the legislation's job-creating benefits, reports Reuters:
Supporters of a global warming bill have failed to captivate the country with warnings of drought, disappearing polar ice caps, refugees fleeing floods and worsening disease. So, they are ramping up a more positive-sounding argument.
Forget environmental benefits and saving the planet. Clean energy, they say, could create millions of new jobs, a potentially powerful argument amid a 10 percent U.S. unemployment rate, the worst in more than a quarter-century.There are also indirect job-creating benefits of a clean energy economy:
The University of California study, for example, noted that efficiencies encouraged by climate legislation would reduce energy and transportation costs, saving families and businesses money "they can spend on domestic goods and services, which will create jobs for Americans."
As I always say, to build public support for this legislation, it's crucial to use appeals that are immediately relevant to improving peoples' everyday lives.