Thursday, October 11, 2007

Best Greenwash-Spoofing Cartoon Ever?

I posted this cartoon with yesterday's news, but it's just too good to not post a bigger version...

Of course, the problem - and environmental impact - of greenwashing is very serious. If the company's claim of "environmentally friendly" is merely meant to boost sales, the only thing green about the product is the profits the false marketing is bringing to the company.

What's the solution? To make sure that the production or use of the green products you buy is truly sustainable, make sure they are certified by a reputable eco-label.

I'll be keeping a sharp eye on the validity of established and new eco-labels, from organic to sustainably harvested.

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