Green Products -- Consumers Can't Find Them, Don't Know Which to Trust

Couple of bits from this week's LOHAS Weekly Newsletter:

• Consumers can't find green products where they shop.  Which means they need more tools and resources to find the green products they need.  And of course, manufacturers need to step up and seize the opportunity to provide products whose production, use, and/or re-use potential is sustainable
  
• Consumers are bewildered by the proliferation of over 400 green seals or "eco-labels" designed to help consumers find green products they can trust.

There's gotta be a better way to do this.  I like the resources provided by Good Guide, but still, there's something not quite intuitive about its rating system.

It's a topic we're working on -- helping consumers get what makes a product 'green'...