Sunday, December 20, 2009

Newsweek: The Next Industrial Revolution

Last Monday, Newsweek featured a story pumping the Green Economy, titled "The Next Industrial Revolution":

Can business save the planet? Champions of an environmental New Deal have often cast the corporation as the enemy in the struggle against global warming. But the more than 800 corporate leaders who've signed the -Copenhagen Communiqué on Climate Change argue the opposite line: the business community wants—and needs—an ambitious global agreement that will spur the creation of a low-carbon economy.

Five of those leaders spoke with NEWSWEEK'S William Underhill: Ian Cheshire, CEO of Kingfisher, an international home-improvement retail chain; Noel Morrin, VP for sustainability and green construction at Skanska, an international construction company based in Sweden; James Smith, chairman of Shell U.K.; -Reinoldo -Poernbacher, CEO of Klabin S.A., Brazil's biggest paper producer, exporter, and recycler; and Jeffrey Swartz, CEO of Timberland.

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