Neat post about how to motivate people on energy efficiency (and clean energy) from David Roberts here:
As I said in my last post, taking energy efficiency in buildings seriously means expanding our policy horizons beyond the blunt tool of raising energy prices. We have to think in creative ways about how to remove market and behavioral failures that inhibit cost-effective responses to today’s energy prices. How can we make efficiency markets more rational and robust?
What follows is not intended to be comprehensive, just to call out some of the bigger challenges and a few interesting attempts to overcome them. There are folks out there who know much more about this than me—I hope they’ll comment or email me with things to add.
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