Wednesday, November 18, 2009

New "Electrification Coalition" Calls for 75% of Vehicle Miles to be Powered by Electricity by 2040 - Emphasizes Security Benefits

More than a dozen energy, transport and shipping company executives have just announced the launch of the Electrification Coalition, which calls for 75% of all miles driven in the U.S. to be powered by electricity by 2040.


Following up on our last post, it probably sounds like smart strategy that rather than focusing on the environmental and global warming-related benefits of electric vehicles, the group's call to action focuses on the national security and benefits first, and (invisible) carbon emissions last.

Here's a clip from their press release:

“It is time for business leaders and policymakers alike to step up,” [FedEx's] Smith said. “Our unrelenting dependence on oil has threatened our nation for too long. Up to now, electrification seemed like a pipe dream. But we are offering a realistic, practical, achievable plan to build a transportation system that will enhance our national security, propel economic growth, and reduce carbon dioxide emissions.”

Sounds good to me -- and the reality is that this is the type of message that seems to resonate most strongly with the most people.

We'll keep you posted on the progress that this group makes...

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